Tools to help the small business photographer succeed in the big business world.
fotoQuote Pro® The Industry Standard for Pricing Photography
fotoQuote Pro

Stock and Assignment Photo Price Guide

When someone wants to use one of your photos, you don't need a number pulled out of a hat, you need help to get paid fairly for your work. You need fotoQuote, the industry standard photo pricing guide for stock and assignment photography.

FotoQuote is the only source of photo pricing information for photographers that includes powerful coaching help for every category. The Assignment Coach gives you a wealth of information shared by other photographers. FotoQuote not only helps you come up with a fair price for your image license, but it also gives you the negotiation information you need to help you close the sale.

Numbers by themselves don't mean anything if you can't convince your client that your image is worth what you are asking.

Photo Pricing Categories

In fotoQuote Pro 5 there are 218 categories. If you need to find a price for your photo usage; you'll find it in fotoQuote.

Stock Photo Pricing

Everything you need for pricing and negotiating is at your fingertips with fotoQuote. FotoQuote's Stock Coach helps you with negotiating your sales, and every one of fotoQuote's categories has a Usage Tips section full of information about the specific category you are negotiating. The rights being requested by clients are getting more complicated, and the usage tips help you stay on track with your negotiations.

Pricing Assignment Photography

In the fotoQuote Assignment pricing you get information on assignment rates in large and small markets throughout the US. The Assignment Coach is so full of information that it's like having a pricing seminar built into the program. It also gives you negotiating suggestions on how to deal with clients who are requesting all rights to the images you make on your assignments.

Updated Prices

For this version we spent seven full months looking at every source of pricing that we could find, contacting photographers, going through the pile of notes and feedback from our customers, and scouring web sites and forums to see what kind of problems photographers were having with pricing, and what kind of solutions were being suggested to solve them.

Keep Notes for Each Category

Each of fotoQuote's main categories now has a Notes window that lets you keep multiple notes with sales information for each of your transactions in that category. You can use these notes for reference the next time you need to research the same usage.

Magazine Database

The Magazine Database has hundreds of magazines with their circulations and what they charge their clients for a full-page color ad. You can use this as a reference when you are quoting a job.

Professional Photo Quotes

When you print a quote with fotoQuote's "official" prices on it, it's more likely to be accepted than a verbal quote. It's simple to create quotes in fotoQuote when you're looking up prices for your images.

Build License Agreements

With the RightsWriter™ feature you'll build your photo licensing agreement by selecting terms from drop down menus. Protect your copyright and be sure to define your usage clearly using this feature.

Photography Pricing Tips

The Stock and Assignment Coach topics provide you with background information and negotiation tips for each category. Learn the difference between and how to negotiate a client’s request for a buyout, unlimited use, or exclusivity.